The brand appeals to the feeling of friendship, relaxation, and peace. It also relies on Special Data imagination and the consumption of coffee or any of its products as an ingredient to start the day on the right foot. Play with the senses, with flavors and with emotions. He doesn't use social media to sell, but to create a great community that revolves around enjoying life. Enjoying its star product, that is, a coffee, is taken for granted. Furthermore, it is already known that they, more than selling a drink, offer an entire experience in each of their establishments. Starbucks knows how to win over its consumers . 2. Sewickley Academy One of the great examples of Inbound Marketing is what Sewickley Academy does on their Pinterest account . This private school in Pennsylvania, United States, understood that, far from using intrusive advertising, it should help and advise its buyer personas. And this is how it has earned the trust of potential clients: creating content that its audience currently wants, so that they themselves are convinced that the best decision is to send their children to study at said school. Inbound Marketing Example His blog has dozens of posts with advice, help, guidance and news, aimed mainly at parents, and not only related to education, but also to food, technology and business. Likewise, Sewickley Academy offers a guide on how to evaluate and choose a school for your children, which is free to download after registering in a form. Good Inbound Marketing! There is no doubt that it is a good example of how to do Inbound. 3. Spotify An excellent example of how to successfully do personalization and automation at the same time. In order to retain its subscribed listeners, this revolutionary digital music platform implements an email marketing strategy with automation.
It is based on recommending the user to listen to other bands and/or songs according to their preferences. And how do you know what he likes? Well, with the interactions of each user on the same platform. Less spam and more valuable content. More Marketing cases from the best companies? Spotify Examples Inbound Marketing 4. L.L. Bean LL Bean is another brand in the field of outdoor clothing and travel items. Despite its long history (it has existed since 1912), it cares about keeping its products fresh and current, making for inspiring Attraction Marketing. Instead of posting repetitive photos of his traditional winter boots, LL Bean posts impressive images of the countryside, the sea, the sunset, the places where his followers aspire to be. And all on his Pinterest account . Bean Examples Imbound Marketing 5. Listerine When Outbound and Inbound Marketing come together to achieve impressive results. Have you heard of the “21 Day Listerine Challenge”? With the purchase receipt for one of its products, customers registered on the brand's website and participated in different interactive challenges during said period of time with the promise of an important prize. There was no shortage of educational content of great value.