After setting the phases guess what kind of actions

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Arfanjhl80
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注册时间: 28 3月 2023, 13:46

After setting the phases guess what kind of actions

帖子 Arfanjhl80 » 28 3月 2023, 14:14

The “personal persona” which is the key person refers to the person in charge the decision maker and the manager who are the first to touch the product or service. The larger the target company the more stakeholders there will be and the more personas you should set in your customer journey map. The items to be set are age gender department job title length of service family structure hobbies SNS used devices etc. We will set the person in charge who will be the key person the approver the manager etc.


Phase settings Once you have your persona firmly defined set up the chronological phases that the persona will go through in the buying process. It is important to set the phase according to your product or service. The first phase can be set when the customer is unfamiliar with the product or when the company notices an issue. You can also set up the purchase of a product or service as a final phase but you can also set sweden phone number list up continued use after the purchase. Organize actions and emotions the persona will take and what kind of emotional changes will occur in the series of purchasing processes and organize the actions and emotions for each phase. In addition it is also necessary to understand the issues faced by the persona as it is thought that the purchase will be triggered by the recognition of the issues that the customer company and key person need to solve in their work. In BtoB the person in charge compares and considers which product to choose makes a purchasing decision and obtains the approval of the person with decision making authority before signing a contract.

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For each of these processes we will also assume the emotions thoughts and actions that the company as a group and individual key persons have. By tracking the behavior and emotions of personas that change over time it is possible to obtain hints for considering appropriate marketing measures. Create a touchpoint In order to sell your company s products and services nothing will start without an opportunity to contact customers so it is very important to create points of contact with customers that is touch points. For example for customers who frequently search the web the inquiry form on your website will be an effective touch point and for customers who frequently use SNS your company s SNS will be an effective touch point.

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