If I am station B, how to insert advertisements
发表于 ： 16 4月 2023, 13:54
We are talking about the brand, the brand must win the competition, only after the brand wins the competition, the product can keep up with the needs of customers, these two concepts should not be confused. The conclusion is that a successful brand not only meets customer needs, but more importantly, wins in the competition. Therefore, it is said that business management is competition-oriented, and brands are competition-oriented, which is often reversed. Another point of view is that at the brand level, satisfying customer needs is the source of price wars.
When all brands focus on the same need, consumers will rely on price as a yardstick. Correct the Fifth Mistake: Occupying a vocabulary in the mind is easy to be imitated Let’s take a look at a case. In 2019, there is a brand in the Chinese market that has placed a lot of advertisements in the media: Forward Automobile, 79% of aircraft phone number list carrier-grade steel, which is hard enough and safe. Forward wants to create a safe image in 2019, but Volvo, a brand that has been committed to safety for 80 years, has taken the lead in occupying the concept of safety in the minds of consumers. Is this imitable.
As a result, the concept of "safety" still belongs to Volvo, and Forward filed for bankruptcy due to poor sales. Another phenomenon is that there are many brands imitating 0-sugar sparkling water, but the concept of 0-sugar sparkling water still belongs to Yuan qi Forest. Why does this phenomenon occur? Kahneman, the Nobel laureate in economics, talked about the "anchor effect": in the case of uncertainty, consumers will be more impressed with the information they get first. People naturally rely on that initial bit of information when making decisions.
When all brands focus on the same need, consumers will rely on price as a yardstick. Correct the Fifth Mistake: Occupying a vocabulary in the mind is easy to be imitated Let’s take a look at a case. In 2019, there is a brand in the Chinese market that has placed a lot of advertisements in the media: Forward Automobile, 79% of aircraft phone number list carrier-grade steel, which is hard enough and safe. Forward wants to create a safe image in 2019, but Volvo, a brand that has been committed to safety for 80 years, has taken the lead in occupying the concept of safety in the minds of consumers. Is this imitable.
As a result, the concept of "safety" still belongs to Volvo, and Forward filed for bankruptcy due to poor sales. Another phenomenon is that there are many brands imitating 0-sugar sparkling water, but the concept of 0-sugar sparkling water still belongs to Yuan qi Forest. Why does this phenomenon occur? Kahneman, the Nobel laureate in economics, talked about the "anchor effect": in the case of uncertainty, consumers will be more impressed with the information they get first. People naturally rely on that initial bit of information when making decisions.